This study explores the role of TikTok content in transforming students’ digital habits,“from scrolling to studying,” and its implications for educational management in the digital economy. Conducted at UPT SMAN 4 Wajo, the research focused on Grade XII students and employed a qualitative method with Miles & Huberman’s interactive analysis technique. The sample consisted of 32 students whose use of TikTok was examined in relation to their learning interests. The findings reveal that creatively presented TikTok content—through filters, music, modes, and diverse material—significantly enhances students’ interest in learning. Students reported feeling less bored, more engaged, and enthusiastic when encountering material delivered in unique ways, and they were also able to download useful content as additional learning resources. These results indicate that TikTok is not only a platform for entertainment but also a relevant educational management strategy to foster learning interest, positioning it as a valuable tool in navigating the challenges and opportunities of the digital economy.